What does the concept of "active voice" focus on in communication?

The concept of "active voice" in communication emphasizes using direct and engaging language that makes the subject of the sentence clear and immediate. In active voice constructions, the subject performs the action rather than receiving it, which creates a sense of action and immediacy. This approach not only clarifies the message but also captures the audience's attention, making it more effective in communication.

For example, saying "The leader implemented the strategy" is more straightforward and engaging than using a passive construction like "The strategy was implemented by the leader." By using active voice, the communicator presents ideas more dynamically and encourages a stronger connection and understanding with the audience. This style is particularly advantageous in leadership contexts, where clear and compelling communication can influence and motivate teams.